8:00 am– 9:00 pm
Lobby Level, near main Ballroom
BLLA Board Meeting (Invitation Only)
9:00 am– 12:00 pm
Toledo Room, Mezzanine Level
Hotel Owners/GM's Cultural Exchange (for Owners/GM's/Sponsors only)|
1:00 pm – 4:00 pm
MEZZANINE LEVEL, OSCAR Room
4:00 - 5:30 pm
MEZZANINE LEVEL, Oscar Room
Opening Reception, ACADEMY & OSCAR ROOMS/EXHIBITS
7:00– 9:00 pm
7:00 am– 7:00 pm
Lobby Level outside BLOSSOM BALLROOM
7:00 am– 8:00 am - Exhibit Area
Welcome & Entertainment
Fran Kiradjian, Founder of BLLA
John Russell, Conference Chairman
CEO, Los Angeles Convention Bureau
8:10 am – 8:45 am
From the people who brought all of you here today, hear why they believe this event is vital to the sector. BLLA executives will provide insight to the current state of the industry, the direction of the industry in the near future, and how BLLA is directing its path and leading the way. Be reminded of BLLA’s commitment to having a measurable impact on the hospitality industry and ensuring that the boutique and lifestyle sector reaps the rewards it deserves.
Keynote Speaker – Raul Leal, CEO, Virgin Hotels
8:45 am – 9:30 am
Hear why anything great and worthwhile takes time to develop. Raul will discuss the challenges and successes of the process and how he and his team took the Virgin brand with the famous personality of Richard Branson and morphed it into the hotel space.
9:40 am – 10:45 am
The industry's leading influencers discuss the importance of cultivating the latest developments and innovations in their brands. Contrast perspectives of the top decision makers of a diverse range of industry sectors. Compare CEOs' and hear them discuss strategies that ensure each organization's success.
10:45 am– 11:15 am
Held in the historic Roosevelt LOBBY.
General Session Panel –Creating hotels that are 'Good Memory Generators'
11:15 am – 12:15 pm
Based on the theory from “The Experience Economy” by Gilmore and Pine’s, Boutique Hotels have something to learn from Destination Spas as far as “Good Memory Generators” facilities. Design, small, cozy, high class, qualified, caring, personalized attention hotels – represents the identity of boutique hotels. But we all know that the main objective is to deliver a unique experience, to “Produce a special memory to bring home”. People who choose a Destination Spa for their vacation are very much results oriented; they do it with a specific objective. Often life changing moments happen during their stay and represent a long term investment.
Vignette Speaker - Susan Brooks
12:15 - 12:45 pm
'Serves You Right!' Your hotel staff, both managers and front line, can be your greatest asset...or your greatest liability… Have you set them up to succeed or to fail? Service is, without a doubt, THE competitive edge in the marketplace. "Customer loyalty can be worth up to 10X as much as a single purchase. Serves You Right! is designed as a practical and proven process that converts service enthusiasm into an economic multiplier!"
Lunch with Keynote Speaker
12:45 - 1:45 pm
General Session Panel –Digital Marketing Panel—Proactive Social Media – Generating more Revenue
2:00 pm – 3:00 pm
Latest and Greatest SEO strategies; what do you need to be doing with your website for 2014 to maximize your search placement. Digital frontier navigation.
3:00 pm– 3:30 pm
OSCAR & ACADEMY ROOMS-Mezzanine Level upstairs
Vignette Keynote - tbd
Macro Industry Trends and Analysis; What's Up in the hotel industry, with specific drill down to the Independent segment. How are macroeconomic factors projected to impact the Lodging industry?
3:30 pm - 4:00 pm
General Session Panel – Hotel Food - The Fusion of Guest and Eat
4:00 pm – 5:00 pm
Many hotels have in-house restaurants. It is not uncommon for bars to be at the entrance of hotels and, thus, the first thing guests see when walking through the doors. Consumers can now use Yelp reviews or Groupon offers to decide where to dine. Hear restaurant experts describe changes within the culinary world and implications of these changes on hotels. also, how to properly manage the relationship with the guest if the restaurant is managed.
5:00 pm– 5:45 pm
OSCAR & ACADEMY ROOMS-Mezzanine Level upstairs,
CASH & PRIZE GIVE-A-WAYS!
6:15 pm – 7:15 pm. – Cocktail Hour
Gala Dining Event - Presentations, Entertainment, Awards and Prizes
7:15 pm – 10:00 pm
Attendees will enjoy a festive evening beginning with a Cocktail Hour in the hotel’s famous lobby, dine on gourmet food prepared by the Roosevelt’s talented Head Chef and relax to great music and entertainment while networking with the industry. Additionally, BLLA will award “Person of the Year 2013” to one very special individual who has exhibited remarkable feats, a touching life story or amazing results. Anyone may nominate themselves or someone else and must complete a questionnaire which will be judged by a panel of industry experts. There isn’t a particular category so hotels, suppliers and virtually anyone within the hospitality or travel & tourism industry can enter this competition. The winner will be announced at the Gala Dinner on October 22, 2013 and have an opportunity to speak to attendees to share their story.
CHARITY - WHOLE WORLD WATER
Presentation by Karena Albers & Jenifer Willig, Founders
7:00 am– 12:00 pm
Lobby Level outside BLOSSOM BALLROOM
Continental Breakfast – Inside Exhibit Area – Mezzanine Level
7:45 am – 8:45 am
Oscar & Academy Rooms
Famous Brands Presentation
8:50 - 9:30 am
In today's digital world, your brand is not just what consumers think of you, it's how they experience you. You can't control everything that happens, but you can build up positive experiences that matter to the consumer, thereby setting your brand up to survive any challenges that may arise. This example-filled session will cover how Google thinks about its building and maintaining its own brand, who's doing it well across different industries, and how boutique and lifestyle brands can make the most of the web today.
Keynote Speaker: Ashley Mohan, Senior Account Executive in Google's Travel practice
General Session Panel The Evolution of Visual Media in Hospitality to Attract, Retain and Stimulate Emotion
9:30 am – 10:30 am
The importance of visual design and communication should be on the mind of hospitality owners, managers and marketers. Getting the attention of your targeted audience is way more effective if you can stimulate their senses enough to have that desire to want to experience what they are seeing up-close and personal. Hear from the ‘new’ experts in the industry who are passionate about what they’re creating and why they feel this is the new genre of online digital communication.
10:30 am – 11:00 am
OSCAR & ACADEMY ROOMS-Mezzanine Level
General Session – A Focus On Guest Experience Management
11:00 am - 12:30 pm
Boutique hotels' competitive advantage stems from exceptional customer service. A focus on Guest Experience Management and its design and delivery, has become an integral part of creating the lifestyle and luxury boutique hotel mystique. This panel will provide insight into how conscious talent selection and training can ultimately give a lifestyle or luxury property a serious competitive advantage over other hotels in their segment.
Lunch Keynote - Mark Harmon, Founder and
Chief Executive Officer Auberge Resorts
12:30 – 1:45 pm
As Chief Executive Officer of Auberge Resorts, Mark oversees all aspects of the Company’s growth and strategy, including the concept, design and development of hotels, resorts, residence clubs and branded residences. Named after its flagship hotel, Napa Valley’s renowned Auberge du Soleil, the company owns and operates a distinguished collection of exceptional properties, among them: Esperanza in Los Cabos, Mexico; Calistoga Ranch in Napa Valley, CA; the Inn at Palmetto Bluff in Bluffton, SC; Solage Calistoga in the Napa Valley, CA; the Hotel Jerome in Aspen, CO; the Auberge Residences at Element 52 in Telluride, CO; the Auberge Residences at Mammoth in Mammoth Lakes, CA; Pronghorn in Bend, OR, with several others currently in development.
General Session Panel – Repositioning and Rebranding Strategies
2:00 pm – 3:15 pm
Boutique & lifestyle hotels, free from having to acquiesce to a chain/brand style guide or policy & procedure manual, operate with a blank canvas that is treated with creative freedom, backed by customized and highly individualized design. Hear from these professionals who will impart great wisdom on enabling owners to maximize their return on investment or lenders the ability to return an asset to profitability.
General Session Panel – Getting the Deal Done
3:15 pm – 4:30 pm
Boutique & lifestyle hotel development requires putting together a plan that includes a great team and presentation in order to get the required capital and/or financing. Hear from a panel of executives that have actually "been there, done that."
Closing Reception – Exhibit Area
5:00 pm – 7:00 pm
OSCAR & ACADEMY ROOMS, Exhibits & Prizes